To respond to requests, improve our services, demonstrate the quality of our services to our auditors and agencies that have oversight of our operations.

To provide our Web site services and/or affect your transaction; to create and share reports about your transactions; and to perform credit fraud screening services for transactions between you and us and/or others. To affect these transactions, we may have to share this information with third party service providers.

• To monitor customer traffic patterns and site usage so that we may improve the design and layout of our site and provide content of interest to you.
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• We may store and disclose personal information as allowed or acquired by applicable law, including making disclosures that are necessary or advisable:
• To protect the rights, safety or property of users of our Web site, the public, our Web site, or our suppliers
• To conform to legal or regulatory requirements.
• To help target valuable marketing and advertising offers.
• To study our customer's demographics, interests, and behavior
• If you do not want to receive such information simply tell us when you give us your personal information, or follow the directions contained on the e-mail to remove your name from our mailing list.

We may disclose the information you provide in the following ways:

• To any person performing audit, legal, operational or other services for this Web site.
• As we deem appropriate, to protect the safety of an individual or for an investigation related to public safety or to report an activity that appears to be in violation of law or if we believe, in good faith, that the law permits disclosure.
• To identify any person attempting to break into or damage our Web site. We may also disclose personal information in cases when we have reason to believe that disclosing this information is reasonable to identify, contact or bring legal action against someone who may be violating our Terms of Use for this Web site or may be violating our or another's rights or causing injury to or interference with our or another's property.

How we use "cookies":
When you come into our site, our server attaches a small text file to your hard drive - a cookie. Your unique cookie tells us that it is you whenever you enter our site, so we can recall where you've previously been on our site, and what, if anything, you have in your shopping cart. It is important to note that cookies are safe. They cannot be executed as code or be used to deliver a virus, and personal information is not gathered from them, or stored on them.

Generally, we use cookies to:

• Remind us of who you are and to access your account information in order to deliver to you a better and more personalized experience.
• Determine the effectiveness of our e-commerce relationships. Visitors linking to our Web site from one of our affiliates' sites are given a unique cookie, which is used to determine the effectiveness of these links. This information may be used to help target advertisements based on user interests and behavior, and to assess our affiliate relationships.
• Assist us in tracking what items are in your shopping cart.
• Track your progress and number of entries in some of our promotions, sweepstakes and contests.
• Measure certain traffic patterns, which areas of our Site you have visited and your visiting patterns in the aggregate. This information collected by cookies is sometimes called "click stream." We use this research to understand how our users' habits are similar or different from one another so that we can make each new experience on our Site a better one. We may also use this information to better personalize the content of the banner ads and promotions that you and other users will see on our site.

We do not use cookies to gather any personal information. Most browsers accept cookies. However, if you wish, you can usually set them to refuse cookies. If you set your browser to refuse cookies, you will not be able to submit an order online.

To protect the security of our online shoppers, our site uses industry-standard SSL (Secure Sockets Layer) encryption to protect the confidentiality of your personal information. The Web site requires users to give us contact and credit card information. We do reserve the right to contact you, using this information, to answer questions and make corrections to your order.

If you have any questions about this privacy statement, or your dealings with this Web site, you may contact us at 1-800-782-7273 or by e-mail at cpservice@dcim.com.

If we decide to change our policy, such changes will be posted here on the Web site, so please check back periodically to ensure that you have the most current policy.