The Effect of Branded Site Furnishings

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Commercial Zone Blog

March 31, 2020

The Effect of Branded Site Furnishings

The overall look and feel of an establishment, down to the smallest details, can create a sense of consistency for a brand and ultimately translates to customer trust. An effectively executed image helps customers detect a business’s values from the moment they enter a store. Carefully branded aesthetics help a space reflect those values.

The overall look and feel of an establishment, down to the smallest details, can create a sense of consistency for a brand and ultimately translates to customer trust. An effectively executed image helps customers detect a business’s values from the moment they enter a store. Carefully branded aesthetics help a space reflect those values.

Both interior and exterior designs work to reinforce and strengthen a brand. Cohesion and coherence can be attained by working with professionals who know how to translate brand values into design elements. Smart business leaders recognize the importance of making the connection between brand identity and their physical space.

They also understand that appearance matters. That includes everything from the furniture to the general organization and cleanliness to the art and decor to the trash cans and recycling bins.

Waste receptacles, recycling bins, planters and benches serve a much larger purpose than their typically recognized function as debris depositories. They can also be effective platforms for brand messaging and advertising. Think about how many customers toss out items throughout the day! Logos, colors, graphics, messages, advertisements and other brand elements incorporated into the container can provide a new and unique marketing medium.

Commercial Zone specializes in creating unique designs for a wide variety of brand categories. Commercial Zone has created Brand Image Programs that allow business owners and facility managers to fully customize their site furnishing products. Commercial Zone experts work directly with its customers to design an image that expresses a brand consistently, cohesively and seamlessly across multiple locations and configurations.

The bottom line: Every aspect of a physical space serves as a visual cue to help tell a brand’s story. Each element presents an opportunity to help brands stand out in a crowded marketplace. The Commercial Zone product portfolio includes hundreds of different styles, shapes, colors and materials to help any brand with a custom solution. Commercial Zone has collaborated with brands such as Circle K, ACE Hardware and Red Roof Inn to design site furnishing products to amplify the touch points that go beyond transactional.

The Commercial Zone mission is to design and build the best quality site furnishings. The heavy-duty receptacles, planters and benches that make up that portfolio of products are constructed to withstand heavy traffic and frequent use, as well as provide timeless style for years. This includes fully customizing elements to represent any and all brand images.