Retailers Are Preparing for a Big Black Friday Return, But Shopping Patterns Will Be Different
In a survey of shoppers from the website BlackFriday.com, nearly half said they’re planning to shop in-stores the day after Thanksgiving. Young shoppers seem particularly excited, with 63% of respondents ages 18 to 44 saying they plan to shop Black Friday sales. That’s great news for retailers, but it doesn’t mean that the behavior of shoppers ...