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3 Ways Branded Site Furnishings Can Lead to Business Growth

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Commercial Zone Blog

October 12, 2022

3 Ways Branded Site Furnishings Can Lead to Business Growth

Personalized site furnishings can contribute to business growth, brand awareness and brand preference. Here are three reasons your brand should choose personalized site furnishings from Commercial Zone.

Each component of your business tells a story while also creating an enjoyable environment for customers to visit. When it comes to site furnishing, personalizing your trash and recycling receptacles, benches, windshield stations, cigarette receptacles and planters can help. Personalized site furnishings can contribute to business growth, brand awareness and brand preference. Here are three reasons your brand should choose personalized site furnishings from Commercial Zone.

 

Custom Site Furnishings Create Brand Recognition

Every piece of your business—from the doors and windows to trash cans and signage—is an opportunity to reinforce your brand logo and message. Remember the rule of seven: a brand message needs to be seen at least seven times before it is fully retained. Every point of contact is another opportunity to strengthen your brand in the eyes of the consumer. And when your brand remains top-of-mind, customers are more likely to become return customers contributing to business growth.

 

Set your Brand Apart from the Competition

Differentiating your brand from the competition is crucial, especially for customers who have not yet made a brand preference in your industry. Some brands will choose stocked solutions for site furnishings. Choosing personalized furnishings is a chance to differentiate your business even if you offer a similar product or service. Whether a grocer, convenience store or retailer, your fixtures are a chance to stand out while impressing your customers and showing them that you invest in your brand.

 

Show Company Values & Culture

Clean, clearly labeled, easy-to-understand site furnishings like trash and recycling receptacles aid in a positive experience at your business. Customers don’t want to litter, but they may if they cannot find a way to dispose of trash responsibly. Customers also support brands that support the environment. In fact, 55% are willing to pay more for a product or service that is making a positive environmental impact. This is an opportunity to highlight your business’s commitment to recycling.

 

Find what your brand needs to be bold and stand out. Commercial Zone offers a full line of commercial-grade trash and recycling containers including personalized products. These containers can be custom branded with your choice of custom decals, acrylic panels or stainless-steel panels that display your branding. Commercial Zone also offers complete custom creation products designed and tailored just for you and your business. Visit our website or call 800-782-7273 to speak to one of our industry experts today.