Here are three trends retailers can expect to see in 2021.
- Ecommerce boom will continue
It’s no secret that the retail industry had been riding on an upward surge of increasing the amount of ecommerce shopping. When COVID hit shutting down physical stores and ushering in the era of social distancing, the scale of ecommerce skyrocketed. Many retailers had no choice but to compete in an already crowded ecommerce space in an effort to save their business.
Still, ecommerce platforms attracted more groups of customers in 2020 and will continue to do so into 2021. For example, shopping app downloads reached 2.8 million on Black Friday — a new single-day record according to preliminary estimates from Sensor Tower Store Intelligence.
With competition fiercer than ever before, giving customers richer and more personalized shopping experiences is essential for retailers if they want to rank well on Google in 2021 and keep up with ecommerce giants.
- Online stores in offline spaces
Real estate experts predicted last year that digitally native brands would open 850 brick-and-mortar stores in the next 5 years, with New York being the most popular destination. And while the COVID-19 pandemic has undoubtedly slowed the openings of those new stores, we’re still seeing offline experiences from previously online-only brands and expect that to continue in 2021.
Take the opening of the first brick-and-mortar Amazon Fresh Grocery Store in September. Amazon Fresh is a new grocery store designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online.
- Some changes may not stick
During the pandemic, pivoting and making quick changes means survival for retailers. When stores began offering curbside pickup and contactless payments—and turned some locations into online warehouses—the store’s purpose was redefined. But with promise of the pandemic passing in light of vaccine rollout, there is also thought that some of those changes might not be here to stay.
However, the current retail environment is still encouraging buy online, pick up in store purchases and social distancing. Retailers can take advantage of the in-store pickup and new brick-and-mortar stores by providing disinfectant wipes and hand sanitizer at heavy-traffic areas like store entrances.
Even after the pandemic is over and the retail environment returns to a new normal, customers will still value proper sanitation and cleanliness during their shopping experience. Providing long-term clean solutions in and around your store makes a statement to customers that safety and cleanliness efforts will continue long after the pandemic.
Make your statement with PolyTec™ Clean Station Waste Containers from Commercial Zone. These durable, attractive waste containers integrate dispensers for hand sanitizers, disinfectant wipes and disposable gloves into their functional design. Reinforcing small ways your place of business is taking health and safety seriously makes a big impact to customers.
For more information on PolyTec™ Clean Stations or other Clean Solutions from Commercial Zone, visit www.commercialzone.com or call 1-800-782-7273.